Fit'n'Flash

Canine Health & Wellness

Issues being targeted

Allergies, Intolerance’s and Digestion

ISSUEVARIENTFEATUREBENEFIT
Hypoallergenic

- for food allergies

- for food intolerance

Kangaroo• No chicken or beef products in the recipe
• Novel protein in Kangaroo
• No potato, soy, wheat or corn
• A food allergy occurs when the immune system responds to an allergen (an ingredient that is usually harmless) in food. This triggers an immune reaction, which can range from mild to severe.
• Food intolerance or non-allergic food sensitivity do not affect the immune system and are more likely to cause digestive upset and sometimes skin disorders.
• Chicken, corn, wheat, soya, rabbit, pork, beef, and dairy products are the most common food allergies or intolerances in dogs. Over 80% of food intolerance in dogs is caused by chicken and beef proteins mainly because these are the two predominant meat proteins used in commercial petfoods.
• Kangaroo is considered a novel protein.
• Potato and grains provide complex carbohydrates that are difficult for dogs to digest as they (dogs) are naturally deficient in the nutritional enzymes required to break down these complex carbohydrate structures.
• Most corn and soy products available are sourced from genetically engineered plants. The effect of GMO’s, either negative or negligible, in dogs over the long-term is still to be confirmed.
For Sensitive Digestive SystemsKangaroo

• Novel protein in Kangaroo
• No potato, soy, wheat or corn
• No Chicken products
• Includes prebiotics and probiotics
• Natural fibre in Pumpkin Seed and psyllium husk
• What cause these allergies and intolerances? Genetics, most probably. Pets that suffer from allergies and intolerances have an immune system or a digestive system that reacts excessively and mistakenly. Some breeds, such as retrievers, are also more prone to develop allergies or intolerances.
• Sensitive stomach is a generic and vague term, that can describe vomiting and diarrhea due to changing foods, to internal organ system damage. It's very common for dogs to have sensitive stomachs, in part because dogs are curious and explore the world through their mouths. Meaning dogs will eat just about anything.
• Some dogs are especially sensitive to certain ingredients and have a gastrointestinal reaction each time they consume this ingredient. Dogs with sensitive stomachs may vomit frequently or regularly have loose stools.
• Kangaroo meat has been widely used in Australia as pet meat over 30 years, and more recently, it has made significant in-roads into the human food industry, with food professionals and nutritionists extolling its health benefits. Nutritionally, kangaroo meat is superior to all the farmed meats. It is low in fat (3 – 4%), high in protein, and high in vitamins and minerals.
• Because kangaroo is not farmed, the meat is truly free range, and organic. Kangaroos graze a very wide variety of pastures, wild grasses, shrubs and trees, and as a result of this variety, they enjoy excellent health, and their meat has a wide array of macro and micro nutrients.
• Kangaroo is considered a “cooling” meat, as it lives in a very dry and arid environment, and as such, is ideal for treating pets with food allergies.
For Sensitive Digestive SystemsLamb & Ocean Fish• No potato, soy, wheat or corn
• No Chicken products
• Includes prebiotics and probiotics
• Natural fibre in Pumpkin Seed and psyllium husk
• Lamb has recently become a popular meat source for pet food, introduced a “unique” source of protein, driven by the increase in targeting allergic skin conditions in dogs and cats. Nutritionally, lamb is very good. It does have high fat content, much like beef, but it is all pasture grown, under good conditions, and the meat is of high quality.
• Ocean fish (with salmon) is a great, easily digestible protein source for dogs. Especially for dogs following digestive upsets or with liver or kidney disease, whilst being relatively low in saturated fats and empty calories (good for weight control).
• As well as a great protein, vitamin and mineral source the Omega-3 fatty acids found in fish, act as a natural anti-inflammatory making fish suitable for dogs with allergies or intolerances to other non-fish proteins.
• Fish is also great for dogs with joint issues and inflammatory bowel disease (IBD) and is a great source of healthy dietary fats that are enriched with essential fatty acids.
For Digestive HealthChicken & Brown Rice• No potato, soy, wheat or corn
• Includes prebiotics and probiotics
• Natural fibre in Pumpkin and Psyllium Husk
• Chicken is healthy, high in protein, rich in vitamins and minerals and is high in amino acids
• Brown Rice provides natural dietary fibre, is whole grain and gluten free, is low GI and provides a natural source of B Vitamins and minerals.

Whole Health Issues – met by all 3 variants

ISSUEFEATURESBENEFITS
For Whole Health• No artificial colours, flavours or preservatives
• No genetically modified organisms
• Free Range Kangaroo and lamb
• Fresh meat and fish used in their respective varients
• Vitamin and mineral supplements ( include chelated organic trace minerals)
• Added Taurine
• Fruit and Vegetables
• Chelated minerals have an increased probability of absorption through the gut wall.
• Chicken is high in amino acids which enable tissue and muscle growth, maintenance of a healthy skin and coat and boost the immune system.
• Taurine is an amino acid that is not considered essential by AAFCO but is found in high concentrations in the eye. It can support eye health by combatting oxidative stress and age-related vision loss.
• Taurine has also recently been shown to provide some protection to dogs susceptible to heart disease while being fed grain-free diets

For Skin & Coat• High protein
• Omega 3&6 fatty acids in flaxseed, coconut, sunflower and fish oils
• Essential amino acids for skin and coat maintenance. Fur and skin are composed primarily of proteins such as collagen, and a diet rich in protein allows the skin and coat to stay properly replenished as the animal grows and sheds. The amino acids glutamine and proline have been shown to have an important role in collagen synthesis. Leucine may have an anabolic effect on protein metabolism in skin wounds.
• Zinc is essential to support healthy proteins and fat metabolism, and copper is necessary to produce the pigments in your pet’s coat to keep it flexible and lush. Zinc also plays an important role in wound healing.
• Vitamin E helps to protect skin cells from oxidant damage through its strong antioxidant activity. Vitamin E in combination with Vitamin C has been shown to protect the skin from UV damage
• Also……Coconut oil contains almost 50% Medium-Chain Fatty-Acids (MCFA’s), which are directly absorbed in the blood stream and converted by the liver into energy, allowing the body to use the fat immediately for fuel, rather than storing it in the tissues. It therefore provides quick and sustained energy – perfect for the canine athlete.
For Immune System health• Natural prebiotics ( FOS: Fructo-oligosaccharide ) and probiotics
• Added fibre
• A blend of natural antioxidants
• Antioxidants are essential for optimum health. Inflammation is an important immune system function. But, when out of control, it can cause serious damage. Antioxidants found in foods protect the body’s cells from the effects of free radicals and can help reduce an overabundance of inflammation. By supporting and protecting the immune system from oxidative stress pressure, dietary antioxidants preserve the functioning of this system to optimize health and wellbeing.
• Oligosaccharides differ from other types of carbohydrates (sugars) in that they are indigestible in the stomach and small intestine. Instead of being broken down by acids, enzymes, and other digestive chemicals in the upper GI tract, they remain intact until they reach the large intestine, where they are finally broken down and fermented by resident microflora. The result is stimulation of the growth and/or activity of bifidobacteria and other beneficial bacteria that dogs need to properly digest their food and metabolise waste
For Joint Health• Omega 3&6 fatty acids in flaxseed, coconut, sunflower and fish oils• A blend of natural antioxidants help assist in joint and muscle movement. Natural antioxidants have been shown to have a higher level of effect on reducing joint damage from free radicals, supporting cartilage and some have been shown to have inflammatory action to reduce joint pain.
• Vitamin C acts as a natural antioxidant and can assist with joint health. Vitamin C is essential for the body to make collagen, an important part of the cartilage that protects the ends of bones in joints.
• Omega 3 fatty acids, in particular EPA, helps the body to absorb calcium which is vital for healthy bones, teeth and general joint health
• Vitamin D has a strong role in calcium absorption which is a vital component for healthy bones and joints.